Microsoft consumer experiences must be turned off.

Microsoft consumer experiences provides suggestions and notifications to users, which may include the installation of Windows Store apps. Organizations may control the execution of applications through other means such as whitelisting. Turning off Microsoft consumer experiences will help prevent the unwanted installation of suggested applications.

Windows 10 v1507 LTSB version does not include this setting; it is NA for those systems.

If the following registry value does not exist or is not configured as specified, this is a finding:

Registry Hive: HKEY_LOCAL_MACHINE Registry Path: \SOFTWARE\Policies\Microsoft\Windows\CloudContent\

Value Name: DisableWindowsConsumerFeatures

Type: REG_DWORD Value: 0x00000001 (1)

Configure the policy value for Computer Configuration >> Administrative Templates >> Windows Components >> Cloud Content >> "Turn off Microsoft consumer experiences" to "Enabled".